Check out the company's website for information on subsidiaries, advertising, company history, financials and corporate responsibility. Some of these websites may be hundreds of pages, so take your time and check out the relevant links.
Email/telephone/contact the company ASAP for information and promotional items. It may take 4-6 weeks to receive these items.
Search newspaper articles to find out what's new and what the company is planning for the future.
News articles are a good source for "negative" information about a company - such as a failed advertising campaign, loss of sales, closing of retail outlets, etc. Companies won't post this information on their websites.
Finding Information for Marketing Principles
Welcome to the Marketing Research Guide. This libguide will help you to find resources for the Beverage/Confectionary/ Entertainment group project. These resources will provide information on your company's products, history, marketing strategy, international markets, competition, financials, and future outlook.
Searching WCTC Library Resources using Ebsco Discovery Service
Ebsco Discovery Service is a program that allows access to most of WCTC Library’s information resources through a single search box. This means that when you search for a topic such as “study skills” in Ebsco Discovery, your search results will include print books, electronic books, magazine and journal articles, newspaper articles and streaming video – all in one results list. Try it out!
Search Ebsco Discovery Service